What is Art without purpose?

by | Jul 24, 2018 | 0 comments

Last week someone commented on one of my posts about ‘Why’ that ‘Why’ and ‘What’ are dry questions…. ‘How’ is the artists point of entry.  Not sure I’d totally agree about dry questions but this made me think a little bit about what it is we are trying to achieve here.  Our mission is to give support and make sustainable the working lives of artists in all their diverse forms. To help them to define their purpose to enable them to make great art.

I know there is a lot of opposition to the use of the work ‘Entrepreneur’ within the artistic and creative fields. The connotations and the images that the word imposes are not one that a number of people, and to some extent myself included as I do not want to turn people into corporate moneymaking machines but to give people the opportunity to follow their dream. To let them work in a field for which they have studied or have a passion for but at the same time let them have the tools available to them so that if they wish to or need to look at the business side of their practice they have them.  My ideal is that they take the skills and the purpose they have and use it, they do not compromise it.

From working with artists, around about 1500 presented or performed in the Centre for Creative Practices, let alone 5 years working with writers at the Irish Writers’ Centre and 7 years working with RTE Performing Groups, mine being a mainly from artistic direction and programming perspective, I have to say that the most dry artworks (in any genre) came from those artists that hadn’t understood ‘Why’ they are doing their artwork in the first place but are just doing ‘art’.

One thing that I would strongly disagree about is the How’ being the point of entry.  This assumes that there is no necessary level of ability to be considered an artist. ‘How’ is only an point of entry but it is not the entry point for the definition of artist. To be an artist you have to have attained a level of mastery, otherwise anyone who paints is an artist which devalues the profession of artist. Part of that mastery however, is discovering who you are and how that features in your work.  We’ve worked with a number of artists who didn’t know why they did something and this was reflected in the passion they put into their presentation or exhibition. That’s why to me the Why question is far more than a dry question as it allows the artwork to come alive, it gives it purpose.

I’d certainly not want people to try to fit into any current anything – i’ve seen it so many times people trying to screw there square peg into a round hole it’s maddening.  One of the first things I always try to make as clear as possible to anyone I deal with is that we (as an organisation) are not trying to compromise creativity or turn people into commercial / sell outs as this really has no benefit. What does has benefit, I hope, is a totally diverse arts and creative sector that has the means and provision – be that self generated, funding, donations, crowd funding, block-chain etc etc – to be as self sufficient as possible, that artists can live as artists and not be compromised by doing jobs outside of their creative realm (unless its part of their overall ‘strategy’ (i use the word strategy loosely here).  So that we are not reliant on government hand outs that come and go as the wind.  This I think gives us far more power as a sector, and far more power as an individual.

Therefore, I see our mission as giving support , providing the tools to make sustainable the working lives of artists in all their diverse forms. We want to help artists and creatives to define their purpose, to enable them to make great art.

Upcoming Courses

Creative Entrepreneurs Summit

30 Nov- 2 Dec 2018
Ashford, Co. Wicklow

Developing Your Creative Career (Online)

Coming Soon!
Online

Creative Thinking & Ideation Workshop

Early 2019
Ashford, Co/ Wicklow

Developing a Creative Business Model

Early 2019
Ashford, Co/ Wicklow

Developing a Creative Business Model

Early 2019
Ashford, Co/ Wicklow

Ian Oliver

Ian Oliver

Head of Artistic & Creative Entrepreneurship

Plan.Act.Review

Building change for Sustainable Creative Careers

Ian has over 15 years’ senior management and entrepreneurial experience in the Arts, creative and technology Sectors and 4 years’ experience working with Local Government, Local Enterprise Offices, Local Arts Offices, Arts Organisations and Venues, Universities, Businesses and Community Groups throughout Ireland, auditing and engaging the artistic and creative community within specific geographic regions.

Currently Ian is working on advising and designing sustainable projects that utilise art and creativity as the main driver to effect sustainable economic and social change.  He also teaches and mentors artistic and creative entrepreneurship training to adult learners and undergraduate students.

Ian’s experience includes developing and implementing business / career / marketing strategies, marketing, business development, digital media, digital content creation, communications, project management, developing business, marketing and digital media strategies and implementation, project development, management and budgeting, resource management, team development and cohesion, training and training distribution methods for clients, staff and stakeholders.

Ian regularly gives papers on Artistic & Creative Entrepreneurship including:

  • What is Creative Entrepreneurship, Trans National Creative Exchange, Solent University Southampton, October 2015;
  • The Role of Entrepreneurship in the Arts, Developing Talent and Opportunities, Slovak Government as part of their EU Presidency, Bratislava, September 2016;
  • Entrepreneurship Training in the Arts, 20th Anniversary Conference, University of Pécs, Hungary, November 2016;
  • Developing a Creative Model Canvas, 3E Conference, Cork, May 2017.

We team creativity and entrepreneurship for impact and profitability!

We specialise in entrepreneurial training and provide business support for Cultural and Creative Professionals, Businesses and Organisations.

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It's been a little while since I was on the 6.30am train out of Wicklow for Connelly but now officially summer is over as its back to college for real.  Last weeks little expedition was only a precursor to the rest of the autumn but also a nice gentle break-in as it...

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Visioning, especially by drawing it rather than writing it, is critical. Our brain finds that it can resonate with a picture, so if you want to have real value then draw it.

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The Creative Entrepreneurs Summit 2018 takes place 30 Nov to 2 Dec. A mixture of workshops, talks, activities all around developing your creative career

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Upcoming Events:

 

Creative Entrepreneurs Summit 2018 

Ashford, Co Wicklow: 30 November - 2 December 2018

Early Bird: €200 - till the 1 November 2018 Standard: €300

The Creative Entrepreneurs Summit 2018 takes place 30 Nov to 2 Dec. A mixture of workshops, talks, activities all around developing your creative career

This practical 2.5-day Entrepreneurship Programme for Creatives has been especially designed for all those who want to set up, run or further develop their own creative business, organisation or project in a professional and sustainable way.

During the programme participants will develop a practical and comprehensive strategy that will provide a blueprint for their future success.

Developing a sustainable business model, understanding and articulating competitive advantage and unique selling points, defining value proposition, identifying go to market strategy and long term business goals will be the focus for the programme.

Participants can expect:

  • dynamic, effective and highly individualised training
  • experience-based learning
  • lots of feedback from tutors and peers

The training will be delivered by experienced tutors combining their own creative backgrounds with years of running creative businesses and teaching entrepreneurship to creatives.

The programme, initiated by the Centre for Creative Practices in Dublin in 2013, has been attended by over 800 creative entrepreneurs in Ireland and Europe, earning enthusiastic reviews and helping creative practitioners to successfully grow their business, organisation or project.

These 2.5 days will be the best investment you have made in your creative career!

 

Creative Thinking and Co-Creation Techniques

1 day workshop
Ashford, Co. Wicklow
13 August 2018

Early Bird: €150
Standard: €250

By using a number of creative thinking techniques we will give practical examples of how you can take ideas from conception to reality. Based around the frameworks of  PO statements to "Yes, and..." we will look to develop out of the box creative solutions for real World problems.  We will look at a three stage work-flow taking us from idea generation, through validating the idea and testing.  We will look at a three stage work-flow taking us from idea generation, through validating the idea and testing.

Creative Business Model Development

1 day workshop
Ashford, Co. Wicklow
10 September 2018

Early Bird: €85
Standard: €125

The workshop will help you to answer all your strategic questions and to define the backbone of your creative business. It helps you to prepare a smart plan for the short, medium and also the long term perspective of your creative business.

Value Proposition Design

1 day workshop
Dublin
15 October 2018

Early Bird: €85
Standard: €125

To run any successful business you need a clearly defined VALUE PROPOSITION that explains how your product/service solves your customers’ problem, need or improves their situation. A Value Proposition allows you to define who your customers are and to offer them what they really want. It also helps to secure grant aid or private investment.

Developing Your Creative Career

Online
June 2018
Course Cost: €150

Whether you are a graduate, or looking to develop your creative career this course will give you clarity, focus and a roadmap to work from. During the course we ​will look at your purpose,​ ​your niche,​ ​your dream job or career position​ ​and identify​ the steps you need to take to reach your goal.

Find Us

Address
The Old Milking Parlour
Ballymurrin Lower, Kilbride
Wicklow, Ireland, A67TK64

Hours
Monday–Friday: 10:00AM–6:00PM

Contact
tel: +353(0)858895499
email: jo@creativeentrepreneurs.ie

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