Value Proposition Design 1 Day Workshop

General Information

  • Duration: 1 Day
  • Price: Full – €125
  • Early Bird – €85

Introduction

What you do matters – finding the value in your work

One of the biggest problems we face in the Creative Sector is to communicate our ideas and values.  In a general sense we want our work to be seen, we want people to interact with it but unless we can articulate our values, the value of the work or the value of the cause / effect we are looking to achieve then all we are looking at is a general audience and probably one that already engages with our work.

In this 1 day workshop we will look at how to define your values, how your work is unique and how we can get people to understand our work.  We will look at how we can engage with the right audience and how that audience can help us to share our work.

We will look at who you are, what you do, why it is important to you, who you are doing the work for, how the work helps them and how we want interaction with our work to change them.

Usually when we talk about value propositions we are talking about them in a business sense.  What we will be looking at are your value propositions in a social and cultural context. How the value we add has a lasting social and economic impact. So let’s go on a journey of discovery together……

Course Overview

This course is extremely beneficial; it’ll help you to answer all your strategic questions and to define the backbone of your creative business. It helps you to prepare a smart plan for the short, middle and also the long term perspective.

We will lead the whole process and provide you with the tools and feedback you need. You will learn the newest entrepreneurial techniques and discuss your ideas and challenges with us and a small group of other Creatives who are working on developing their own creative endeavours. We never accept more than 10 participants!!

The peer interaction is invaluable. The participants come from different creative and artistic backgrounds but have multitude of experiences, contacts and ideas and are always happy to share.

All training at our Creative Entrepreneurs Academy is experience-based learning run by Creatives for Creatives. We combine the unique set of Professional and Entrepreneurial Skills we recommend for creatives of all genres as the best tool for establish a sustainable practice. It’s a steep way but we will do our best to help you to get where you want to be, clearly and efficiently.

Book Your Place Now!

The Team

Monika Sapielak

CEO

Entrepreneur and Innovator with 25 years of work experience as CEO, Manager, Cultural Leader, Mentor & Educator.

Recipient of the Merit to Polish Culture awarded by the Ministry of Culture and National Heritage of the Republic of Poland as well as Main Awardee of the Arthur Guinness Fund.

Co-Founder of the Creative Entrepreneurs Academy that provides tailiored entreprenerial training and coaching to individuals and companies working in the Cultural and Creative Industries.

Founder & CEO of ArtConnected – a SaaS that matches Creative Opportunities with Talent.

Co-founder and CEO of Centre for Creative Practices focused on integrating, promoting and mentoring migrant, experimental and emerging artists. Curator of its yearly flagship event called New Voices of Ireland Series.

Regular guest speaker and lecturer at conferences, in higher education institutions and for the media in Europe and in Ireland. Monika’s recent talks include University Business Forum, in Oct’16 in San Sebastian; Creative Business Cup in Copenhagen, University of Pecs, Hungary, Trinity College Dublin, Univesity College Dublin and Dublin Institute of Technology.

Monika’s mentoring and coaching expertise includes Start-up support, Business Strategy, Value Proporsition and USP; Stakeholders Relationships; Fundraising; Audience  & Customers’ base development; Market reaseach.

As a seasoned and dedicated fundriser Monika supports creative organisations, projects and individuals in accessing local and EU funding.

Ian Oliver

Head of Artistic & Creative Entrepreneurship

Ian has over 15 years’ senior management and entrepreneurial experience in the Arts, creative and technology Sectors and 4 years’ experience working with Local Government, Local Enterprise Offices, Local Arts Offices, Arts Organisations and Venues, Universities, Businesses and Community Groups throughout Ireland, auditing and engaging the artistic and creative community within specific geographic regions.

Currently Ian is working on advising and designing sustainable projects that utilise art and creativity as the main driver to effect sustainable economic and social change.  He also teaches and mentors artistic and creative entrepreneurship training to adult learners and undergraduate students.

Ian's experience includes developing and implementing business / career / marketing strategies, marketing, business development, digital media, digital content creation, communications, project management, developing business, marketing and digital media strategies and implementation, project development, management and budgeting, resource management, team development and cohesion, training and training distribution methods for clients, staff and stakeholders.

Ian regularly gives papers on Artistic & Creative Entrepreneurship including:

  • What is Creative Entrepreneurship, Trans National Creative Exchange, Solent University Southampton, October 2015
  • The Role of Entrepreneurship in the Arts, Developing Talent and Opportunities, Slovak Government as part of their EU Presidency, Bratislava, September 2016;
  • Entrepreneurship Training in the Arts, 20th Anniversary Conference, University of Pécs, Hungary, November 2016;
  • Developing a Creative Model Canvas, 3E Conference, Cork, May 2017.

Find Us

Address
The Old Milking Parlour
Ballymurrin Lower, Kilbride
Wicklow, Ireland, A67TK64

Hours
Monday–Friday: 10:00AM–6:00PM

Contact
tel: +353(0)866084020
email: jo@creativeentrepreneurs.ie

Still have questions?

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