Value Proposition Design
15 October 2018
Ashford, Co Wicklow
To run any successful business you need a clearly defined VALUE PROPOSITION that explains how your product/service solves your customers’ problem, need or improves their situation. A Value Proposition allows you to define who your customers are and to offer them what they really want. It also helps to secure grant aid or private investment.
In this 1-day workshop we will scope out your Value Proposition to help you to run an efficient and profitable, creative business.
Following a creative profession means spending a lot of time thinking from the perspective of “I” – what is my topic or my specific style, what do I want to stand for etc. However, without an engaged audience and buying customers the necessary revenue cannot be generated.
This is the moment when “they” perspective needs to be included into our thinking and planning. It does not mean changing the way we work, it means being able to clearly articulate why our work meets our customers’ needs.
We help you to work out a clear Value Proposition, to understand “they” perspective. We will lead the whole process and provide you with the tools and feedback you need. You will get a chance to apply the newest entrepreneurial techniques (i.e. Creative Business Model Canvas), and to discuss your ideas and challenges with us and a small group of other photographers developing their own endeavours and who are always happy to share their experiences.
Where appropriate we will look at your Value Propositions not only from a business but also from the social and cultural perspective.
- Duration: 1 Day
- Price: Full – €125
- Early Bird – €85
The programme is 100% attendance, the number of participants is limited to 15
What Will You Learn:
- What is Value Proposition and how do you test and refine your specific Value Proposition?
- Who are the right customers you need to reach and engage to grow your business?
- What are the needs and problems your customers need solving the most?
- How do you effectively communicate your Value Proposition to your customers?
- Is your business scalable?
What You Will Need
- Materials will be provided.
Programme & Timetable
|9.00 – 9.30am||Arrival & Registration|
|9.30 – 11.00am||Value Proposition Canvas||Visualise, design & test|
|11.15am – 12.45pm||Your customers profile||Their needs/wishes/problem you will be solving/meeting|
|12.45 – 1.45pm||Lunch Break|
|1.45 – 3.15pm||Value map of your products/services|
|3.30 – 5.00pm||Price points, go to Market Strategy|
|5.00 – 6.00pm||Presentations , Feedback, Remaining Questions|
The Tutors & Speakers
The Tutors & Speakers
Co-Founder of the Creative and Artistic Entrepreneurs Academy
Entrepreneur and Innovator with 25 years of work experience as CEO, Manager, Cultural Leader, Mentor & Educator.
Regular guest speaker and lecturer at conferences, in higher education institutions and for the media in Europe and in Ireland. Monika’s recent talks include University Business Forum, in Oct’16 in San Sebastian; Creative Business Cup in Copenhagen, University of Pecs, Hungary, Trinity College Dublin, University College Dublin and Dublin Institute of Technology.
Monika’s mentoring and coaching expertise includes Start-up support, Business Strategy, Value Proposition and USP, Stakeholders Relationships, Fundraising, EU Funding – grant writing and grant applications’ review, Audience & Customers’ base development, Market research.
Recipient of the Merit to Polish Culture awarded by the Ministry of Culture and National Heritage of the Republic of Poland as well as Main Awardee of the Arthur Guinness Fund.
Head of Creative Entrepreneurship, Creative and Artistic Entrepreneurs Academy
Ian has over 15 years’ senior management and entrepreneurial experience in the Arts, creative and technology Sectors and 4 years’ experience working with Local Government, Local Enterprise Offices, Local Arts Offices, Arts Organisations and Venues, Universities, Businesses and Community Groups throughout Ireland, auditing and engaging the artistic and creative community within specific geographic regions.
Currently Ian is working on advising and designing sustainable projects that utilise art and creativity as the main driver to effect sustainable economic and social change. He also teaches and mentors artistic and creative entrepreneurship training to adult learners and undergraduate students.
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The Old Milking Parlour
Ballymurrin Lower, Kilbride
Wicklow, Ireland, A67TK64
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