The Journey is not the solution

I know we seem to be putting out a number of ideas and thoughts over the last week or so but what we are trying to do is to get you into a new way of thinking about your creative output. We are not trying to change the output but to make you aware that you need to think about why you are doing something what you are doing in each case, how that fits in with your why and how you (the action plan) are you going to get to the end of that project – to the what) Because we have seen far too many times people (as people have ideas not organisations) have a great idea or start on a great project but completely forget about the solution (the why and the what), they get so me consumed by the process, the journey that they never make it to the end of the project, therefore they never satisfy their what or their why and by default they don’t satisfy themselves or the people they are doing it for… . why do something if it doesn’t have an impact?

To give you some background, over the past few weeks I’ve been immersed in figures, futures and figuring out which has been great and has also opened up some great ideas and new directions.  BUT, and there is a but, what do these new directions mean, where are they headed and most importantly should I take them?

2000px-Japanese_Road_sign_(Follow_Directions_A)

Now the logical answer might be “of course” I should take them but once you step back and consider a number of factors maybe they are not the right steps to take at this particular juncture. What’s stopping me, well I have to decide if these new directions follow my purpose, my why and my overall outcome.  Without these then yes I can still make the leap but I am only distracting and not being honest with myself.  My motivation for doing them is wrong so very quickly I won’t have the dedication, drive and fulfilment that I should have and so end up doing a poor job.  Whereas if these new directions follow my purpose, why and outcomes then the dedication, drive and fulfilment will be satisfied and my motivation will carry us through.

I remember watching one of the TedTalks on YouTube from Tim Clark – the author of Business Model You – and how he described the career path (or rather career non-path) to get to where he was.  This struck me as being really similar to myself.  My first job was selling shotgun parts, followed by a stint in the freight industry and then only after coming to Ireland, not having a job and turning my attention to photography did I come to the arts – this was around 1998.  If you had asked my 30 years ago after leaving university if I would have been working in the arts and for a number of years taking photographs of bands then I would have probably laughed before settling into a pint of something in the local bar.  But guess what, I did end up working in the arts and taking photographs of bands, orchestras, choirs – in fact any type of musical group and loved it.

Now I am not saying I was good at it, thats not the point, the point is that even during my growing up years I always had a feeling that I wanted to help people.  I always loved music, so much so that my first dinner money at school (and 99% of all dinner money went on music – singles, EP’s, LP’s, gigs – yes I am old enough to remember buying 7 inch singles and old enough to remember The Jam going straight to number 1 with Going Underground – which was after I’d seen The Clash on a number of occasions in 1977/8 – so yes I grew up with music and through a lot of the lyrics of the bands I liked I came to understand the notion of standing up for what you believe.  I joined CND, Music Against Racism & went on demonstrations all because of music.

Looking back I can now see how this was forming the person I was to become, someone who wanted to help, someone who wanted to be in the arts – if I’d have had the chance meet some of my favourite musicians at the time I would have jumped at it – I even missed Paul Weller coming out of The Bear Inn in Wantage but hey you can’t have everything.

Paul Weller Coming out of The Bear Inn, Wantage

So the message in this, be true to yourself, be honest with yourself and stick to the path you see going forward based on the thoughts and attitudes you had looking backwards.  Don’t be distracted by the flowers along routes you should choose as they will only wilt and disappoint in the near future.  And if you do jump, then make sure it is for the right reasons, the jumps follow your purpose, your why and your outcomes.

A Little Bit...

A little bit of help for a new way of thinking

Want to find out more then check out some more new ways of thinking here!

A Little Bit More….

Processing negative reviews

Oh it’s so easy to be wise after the event or so they say….. not saying this about Seth but as we see critics, people, workers etc are eager to pick apart complex decisions made by others.

Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they had only listened to folks who knew precisely what they should have done, they would have been far better off.

Of course, these critics have a great deal of trouble making less-complex decisions in their own lives. They carry the wrong credit cards, buy the wrong stocks, invest in the wrong piece of real estate.

Decision making, after the fact

Oh it’s so easy to be wise after the event or so they say….. not saying this about Seth but as we see critics, people, workers etc are eager to pick apart complex decisions made by others.

Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they had only listened to folks who knew precisely what they should have done, they would have been far better off.

Of course, these critics have a great deal of trouble making less-complex decisions in their own lives. They carry the wrong credit cards, buy the wrong stocks, invest in the wrong piece of real estate.

Cancelled

All those meetings you have tomorrow–they were just cancelled. The boss wants you to do something productive instead.

What would you do with the time? What would you initiate?

If it’s better than those meetings were going to be, why not cancel them?

This is not just about the NOW but the FUTURE – it takes time to build relationships but those relationships are only worth building if there is an end result that is more important than doing something else.

Who are we writing for?

who are we writing for, is it an audience or a machine?

We seem to have lost the art of writing, certainly the art of writing for humans to read.  As Seth Godin writes today on his blog post ‘More and more, we create our work to be read by a machine’ and he’s right, we have lost that power to inform in a language that we can understand. We either write for 140 characters, 550 characters or something that can be read by a spider.  

Creative Business Development Survey

Creative Business Development Survey – We want you to have the type of creative business that you want. One that reaches the impact and the levels of sustainability you want to achieve. However sometimes we all need help and by answering our short survey we are hoping that we will be able to help you reach your goals.

Make a list

a great day to get that notebook out and make a list of all the things you want to achieve this week, which are the most important and which require more thinking space than others....  List them in order and then critically DO THEM!!!!!   A Little Bit... A little bit...

You cannot do anything unless you have a customer

You cannot do anything unless you have a customer

Remember
You cannot do anything unless you have a ‘CUSTOMER’
Start by recognising that your true job is to create a customer (not your solution).
Now a customer is someone / somebody / something that gives you an exchange for the item you have produced so not just money but could be funding / barter – as long as it has a value that YOU consider the item is worth…. but unless someone else other than you think’s that what you do is important then you don’t have a viable product…

Derail yourself!

Derail yourself!
Tracks are useful to follow when you don’t have the flow….. loose the tracks, break-free… DERAIL yourself!!!! 

Multitasking

Multitasking Multitasking doesn't work!!!!! Honest.... it doesn't...and to prove it... 🙂 Contrary to what some people believe, multi-tasking is rarely an effective way to be productive, especially not when it comes to mentally taxing work. Not only that, but it's...

Make a list!

Make a list   a great day to get that notebook out and make a list of all the things you want to achieve this week, which are the most important and which require more thinking space than others.... List them in order and then critically DO THEM!!!!! A little bit of...

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